Services
UX, SEO, and LLM Writing for
Amplified Content
What does that mean?
Writing—we can all picture that; it's just putting words on a page. UX, SEO, and LLM? That's where the real alchemy begins.
The UX Writing Mandate
The challenge isn't just writing; it's nailing the how, why, and where. UX demands a razor-sharp analysis before the first keystroke. You have to inhabit the persona's mind: know their fears, bottle their desires, and guide them where they need a guide, let them act autonomously where they need to feel in control. We build a safe, cocooned customer journey designed to counteract their loss aversion. This whole high-stakes game? It's a story of cognitive biases and heuristics I've already tackled in a deep-dive article that's quietly collecting dust on my blog. It's a long read, but worth the bandwidth for anyone looking to revamp their fundamentals.
By 2025, UX copywriting is all about crafting microcopies. These short texts—sometimes just a single word—are sprinkled onto every visual element (buttons, CTAs, placeholders, error messages, etc.). Microcopies are the unsung heroes that guarantee global consistency and stamp your brand identity onto every corner of your site. The goal is simple: to weld every textual element into an immersive, closed universe that your user will be reluctant to leave.
In practice, UX writing must be everywhere. That includes your sparkling blog posts and your "soporific" pillar content. Content not built for the user is just digital clutter — certainly not an effective marketing tool.
The SEO and AIO/LLM Mandate
The art of negotiating with machines. Nowadays, everyone is generally familiar with SEO, and if you're uncertain, I invite you to read my in-depth article on the subject. It is not a list of practical tips, trendy applications, or impactful statistics, but a complete review of the discipline's fundamentals. It won't teach you how to use SEO, but it will allow you to perfectly understand its nature, its past, present, and future objectives and challenges.
For those who lack the enthusiasm for plowing through my didactic and pompous 15-page manifesto, I'll make it short: SEO is a range of techniques aimed at communicating with search engine robots (SE). It is based on the concept that your site's users are first the users of SEs (Google, Bing, Yahoo!, etc.), and therefore you have no choice but to convince them to kindly direct their users to your site to hope for some traffic...
The goal of SEO is to clearly send them signals demonstrating that your URLs offer a qualitative experience to their dear users - and by "qualitative," you must understand "significantly better than your swarm of competitors." The stakes are nothing more or less than your visibility and your authority.
Specifically, SEO is deployed in computer code as much as in textual content - SEs don't see images or videos. It encompasses multiple practices that mutate at high speed, at the rhythm of perpetual updates to the algorithms. Essentially: SEs pick indicators to measure quality, then they change their mind and pick new ones. And we run.
In 2025, SEO encompasses LLMs, linguistic models supported by AIs. Given the evolution of results pages, it has become essential to whisper in the ears of the said AIs to position oneself in the Featured Snippets, and especially the AI-generated previews. LLMs are increasingly imposing themselves as the lords of traffic and visibility: you cannot afford not to speak their language.
My Approach
Holistic Vision
My approach is big-picture - integrating SEO and UX, but leveraging the one parameter that trumps them all: your identity.
Notoriety, resonance, and memorability are all components that help you extricate yourself from the ocean of versatile SEO constraints and the dense competitive fabric of the web. You have less to worry about keeping the robots happy when your targets directly type your brand name into the search bar. In terms of UX, your identity is a major lever for visitor retention, trust, and conversion.
Amplified Content
In 2025, digital information is no longer a simple static commodity; it has established itself as an intelligent, targeted, and multi-optimized entity.
The text becomes dynamic and adaptive, designed to respond to the user's immediate intention and adjust to multi-channel media. Optimization goes beyond traditional SEO to align with language models. UX Writing transforms text into an engineering tool that reduces cognitive friction, anticipates fears, and greases the conversion mechanisms.
The era of amplified content is a reality where the effectiveness of content is no longer judged by its simple existence, but by its ability to generate a maximum impact factor via optimization for Humans, Algorithms, and Artificial Intelligences.
Proprietary Protocols
I slice the UX and SEO content design-copywriting into fine methodological layers, which stack up to form the holistic block. The production of high-value content is not a matter of inspiration; it's a matter of method.
In this case, my protocols are nothing incredible - except for their names which required hours of moderately necessary brainstorming - but they primarily aim to enclose my content production process within a world of semantic engineering. The idea is to eliminate guesswork and exploit every detail in service of holistic optimization.
A) Phase 1: Conception and Strategic Positioning
- Extraction of your brand's B.R.A.N.D.™.
Benefits, Relevance, Assets, Narrative, Definition.
Goal: identify the levers that define your authority. - Semantic Dissection of your platform.
Tone mapping calibrated to the site structure.
Goal: establish the tone of your brand's voice across the different components of its digital environment. - Blind Spot Detection of the request.
Exploitation of your market's thematic gaps.
Goal: isolate the cracks that the inertia of the offer has left open. - T.R.U.S.T.™ Purification of information.
Transparency, Relevance, Utility, Source, Truthfulness.
Goal: select tactically exploitable data.
B) Phase 2: UX Copywriting
- V.I.S.I.O.N.™ Protocol
Vocabulary, Identity, Style, Intention, Organization, Nuances.
Goal: produce content focused on memorability and uniqueness, aiming for a high quality of the reading experience.
C) Phase 3: SEO On-Page Optimization
S.C.H.E.M.A.™ Operation
Schemas (JSON-LD), Canonicalization, Hierarchy, External Linking, Meta tags, Attributes.
Goal: align the text with the technical firepower for optimal transmission of quality signals to search engines.
Content Types
Choosing the content in which you will invest to grow your business requires a thorough understanding of your needs. You do not address a visitor who stumbled upon an institutional page the same way you address a reader immersed in a blog article intended to answer their specific problem, or a client who is one click away from hitting "Buy". Each content has its place in the sales funnel, its intention, its tone, and its format. Holistic.
Of course, I have a fascinating in-depth article on the subject to guide you in identifying your needs in terms of web content to launch or grow your site. Feel free to dive in.
In the meantime, let's cover the essentials:
Blog Article
The quick unit of content, we call it the fast food of content marketing. Its main mission is to attract traffic to increase visibility. It targets specific queries (long tails), tells the user they have a problem, and that this problem has a solution - yours. It is informal, friendly, and dynamic, designed to be found and read quickly. It is considered the best bang-for-your-buck solution for making noise.
In-Depth Article / Pillar Content
This is the heavy hitter of SEO. This didactic block of content is dedicated to the in-depth analysis of a complex subject. Its mission is to establish the brand's authority and seduce Google's algorithms by providing the pillar of your thematic hub. Done well, it gives you all the legitimacy to see your other content well-referenced - it's a matter of Link Juice. And, if I only talk about SEs, it's because they are pretty much the only ones who read them entirely.
Web Page (Institutional)
The Gotta-Have-It. No web page, no site. It is functional content; its main mission is to direct your visitors' navigation, ensure coherence, and give a face, a tone, and a voice to your brand. It is the setting for the experience you offer your users, and it should absolutely not be left to chance.
E-book
A beautiful detailed guide, presented like an edited book to make it look valuable. Its mission is to feed your lead database, so it must give enough of an impression of value for the user to give you their email address in exchange for its download. It is also a great tool for notoriety.
White Paper
A dry and factual report, full of numbers and jargon, targeting decision-makers. Its mission is to justify costs and elevate the discussion. It identifies a serious problem and concludes that your solution is the only way out. Often confused with the E-Book.
Product Description
The tiny text with the biggest job. Short and concise, its mission is conversion by focusing on emotions. It seeks to give the customer an emotional pretext to take action.
Detailed Product Page (PDP)
More rational than the Product Description, this page is the wall of proof designed to crush the last objections of an already half-decided customer. It must be exhaustive, minimize perceived risks, and maximize perceived gains - this is the playground of the cognitive.
Landing Page
The rule: No escape. Designed as part of a marketing campaign, this page removes distractions to lead to a single and immediate conversion. It concentrates the entire impactful argument around a single Call to Action. If you pay for your traffic, this is a must-have.
FAQ
It compiles all the repetitive questions that your customer service is tired of hearing on repeat and answers them clearly, simply, and effectively - with lots of diplomacy. The FAQ is designed to be found quickly by the annoyed customer, calm them down with immediately usable information, and prevent them from calling. It gives an impression of transparency, makes the customer feel autonomous, and, in addition, it is excellent for SEO on targeted queries. Especially if you integrate it into your structured data.
Order Your Content
Need to improve your visibility? To increase your conversion rate? To strengthen your memorability? To position yourself as the reference in an emerging market before someone else steals the crown?
Don't wait for the next algorithm update or technological revolution.
Enter the era of amplified content.